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L’Oreal Veteran Joins Cakes Body as President

Erica Culpepper is the brand’s first President and will build the Cakes Beauty brand with community connection, partnerships, retail expansion, and more.

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By: Rachel Klemovitch

Assistant Editor

Cakes Body, a brand redefining modern intimate apparel, appointed Erica Culpepper as its first President.

Culpepper, a seasoned beauty executive and visionary brand builder, joins Cakes after 20-plus years at L’Oréal Groupe, where she helped shape some of the industry’s most iconic and fastest-growing brands — including founder-led disruptors IT Cosmetics and Carol’s Daughter, along with global powerhouses such as L’Oréal Paris and Maybelline New York.

At L’Oréal, she played a pivotal role in driving category-defining growth, launching viral innovations, and pioneering Next Big Brands, created to help scale indie and founder-led disruptors.

Culpepper commented, 

“I’ve admired Cakes body since its early days — what started as a clever solution has evolved into a full-on cultural movement rooted in purpose, community, and simplicity. Taylor and Casey have built something truly special, and I’m thrilled to join forces to scale Cakes with heart, impact, and a bold vision for the future.”

In less than four years, Cakes has become synonymous with “boob solutions,” emerging as the category-defining leader in modern shapewear. The brand offers “nipple covers” and other boob solutions and related essentials. 

Building on this momentum, Culpepper will partner closely with co-founders Taylor Capuano and Casey Sarai to strengthen the brand’s foundation, fuel global growth, and extend its influence beyond intimate apparel into new categories and markets. 

Her focus will be on scaling Cakes to its next level of growth through powerful brand storytelling, strategic expansion, and innovation across complementary categories.

As Cakes enters this next phase of growth, Capuano and Sarai will continue to lead the brand’s creative vision, community connection, and external partnerships, while Culpepper focuses on operational strategy, innovation, and expansion across retail and international markets.

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